They call their fans “Hoodlums” and they are currently one of music’s fastest rising new bands. The Neighbourhood is the latest L.A. buzz band catching everyone’s attention. The California indie pop quintet first turned heads with their single “Sweater Weather” last spring. The song quickly became this summer’s “Pumped Up Kicks” with a undeniably catchy chorus and tight hip hop beat, easily earning a spot on a Best Of 2012 list. Now the band is riding that momentum and hoping it does not end soon.
The Neighbourhood stands out with their diverse genre-blending sound. Their debut EP I’m Sorry… is a mix of equal parts pop, rock and hip hop. Lead singer Jesse James Rutherford comes from a hip hop background and allows that to influence the sound of the band. The five-track EP is a great introduction offering strong intrumental work with simple distinct rhythmic beats that get stuck in your head for days. Rutherford’s hip-hopish vocals haunt over each track as he proves he can not only sing but spit free-form verse as well. The high quality set of songs is a perfect display of The Neighbourhood’s talent. They prove their is no need to place them in a specific genre, seeing as they give you the best of all of them. Each of their music videos looks like it was shot through a black and white Hipstamatic filter. Prepare to become a full-fledged fan after one listen.
The Neighbourhood have managed to evolve frosm just another band with a catchy song to one that is showing some of the best potential in music. The guys just finished up a stint opening up for The Temper Trap on tour and fans can only hope they are going to work on a full album release. Give “Sweater Weather” a listen and download I’m Sorry… on iTunes now.